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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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The importance of agility, innovation, and consumer-centric strategies in the China market
Highlights of a study proposing solutions for the evolving landscape of China's consumer market amidst economic uncertainties and shifting consumer behaviours.
Fu Lu Jia brewery: the “MIXUE” of craft beer?
In China's new first-tier, second-tier, and third-tier cities, there's a craft beer chain called "Fu Lu Jia." The brand primarily targets the budget consumer market, with an operating model and pricing structure very similar to many tea drink brands in China. It has already opened over 130 locations. The evolution of craft beer poses some interesting questions about medium-term trends.
Why you should be incorporating pets into your China strategy
Pet strategies in China are now taking hold at a more grassroots level, and spanning categories from health to retail
Your roadmap to cracking the China market
Foreign brands have a long journey to go through before reaching Chinese consumers, but proper planning and the right connections can pave the way.