Xiaohongshu/RED launched the "5-Minute Workout Boost" campaign to coincide with the Paris Olympics and summer vacation, making exercise accessible and easy to fit into daily life.

White-collar workers looking to lose weight are bringing one-cup mini lunches to work. Though just a few bites in size, they are tasty and nutritious. Lawson has tapped into this trend by launching their mini bento meals…

New types of bloggers called matchmaking analysts - the Sherlock Holmes of the dating world - are capturing much attention in China’s social media. There are the reasons for their popularity, but also concerns…

‘Crazy ID Badges’ among post-00s white collars have become a trending topic on Xiaohongshu. Many FMCG brands have jumped on it to winning favour from the young consumers.

What do you think of when it comes to property in China? Gleaming skyscrapers, “quaint” replica European towns, property tycoons, struggling migrants living in crowded squalor or abandoned ‘ghost cities’? China’s property market is home to its fair share of fascinating contradictions, however with residential real estate and construction accounting for over 10% of China’s GDP, taking the time to cut through the complexity and understand this dynamic market is a great investment. Get a head start with these buzzwords!

Since the introduction of Deng Xiaoping’s Open Door policy in 1978, China has evolved to become both a powerful projector of global influence, as well as a sponge soaking up international trends and cultures. Chinese citizens’ national identity, their perception of the world around them and where international brands fit into all of this, are all essential points to consider should you wish to craft a truly global marketing strategy in the Middle Kingdom (zhong guo中国).

Bustling marriage markets, extravagant weddings and honeymoons, love online – what springs to mind when you think of romance in China? China’s love and dating ‘market’ is a powerful entity with strong connections spanning areas as diverse as retail, fashion, jewellery, tourism and real estate. Scratch the surface of China’s relationship and love trends, and many valuable insights into Chinese consumer culture can be gleaned. So read on to learn how to win over both Chinese consumers’ hearts and minds!

Family forms the foundation of China’s society and is therefore a great place to start when seeking to understand Chinese consumers. From the One Child Policy, to the “Granny State,” to the 4-2-1 Generation, the Chinese family unit is characterised by its complexity and is constantly evolving to keep pace with the country’s social and demographic changes, rapid economic growth, and the challenges and opportunities they present. So if you’re seeking to make an impact in the Chinese consumer market, understanding the Chinese family is a great place to start!

Reactions to China’s 2009 and 2012 first-place scores in the OECD’s PISA (Programme for International Student Assessment) test revealed the diversity of international perceptions of education in China. Responses ranged from foul play, bias and derision to awe and admiration – British politicians and educators even suggested importing Shanghai’s teachers to boost Britain’s ailing maths scores.

The digital economy has completely revolutionized retail business, especially in China, where offline-online transitions have been adopted particularly swiftly. China’s ecommerce spending craze growth is slowing, but still clocked an impressive 26.8% growth in the first half of 2015, when Ecommerce consumers in China spent US$253 billions about 10% of total retail sales in the nation. The following buzzwords will help you understand the latest ecommerce dynamics and the popular digital means of payments used in China.

Despite slowing GDP growth in China, continued income growth is seeing more Mainlanders reaching the necessary standards of living to engage in travel. In 2012, Mainland China surpassed both Germany and the U.S. to become the largest spenders on international tourism. The United Nations World Tourism Organization released a report on Chinese traveller habits counting more than 83.2 million Chinese citizens travelling abroad, a 395.7% increase since 2002. The following buzzwords will help you understand the changes and massive influx of Chinese travellers, their habits and the latest trends going on in China’s travel market.

The National People’s Congress (NPC) gets together as a full committee twice a year for its plenary session. These meetings are called 两会 (Lianghui) and are the most watched political events in China. During the meetings, China’s premier leads the discussion of the main economic, social and political topics of the year, sets important targets and releases an annual report containing the main statistics, figures and economic indicators regarding growth and development. If you did not have the chance to follow this year's March Lianghui, the following list of buzzwords is a great opportunity to catch up!

China is famous worldwide for its unique consumer trends. From ‘Face-Kinis’, to the ‘Belly Button Challenge’, to weird and wacky fashion fads, Chinese consumer culture is always throwing up new ideas and products which can prove puzzling to the outside observer. But what can these unusual trends teach us about China’s rapidly evolving consumer dynamics? - It turns out a lot! Read on to learn more…

It’s indisputable that the incredible growth path experienced by China in the last 30 years is to be linked to low cost manufacturing, which has attracted foreign investment from all over the world. In order to maintain the country competitive notwithstanding the rising labor costs, China has incentivised investments in technology and infrastructure. The following buzzwords will help you familiarise with the new tech trends that will characterise China in the near future and that are already revolutionising consumer experience and marketing strategies.

The explosive growth of China's economy has led to the rise of a thriving consumer culture. With Chinese consumers now able to choose from more products and brands than ever before - they are also able to reinvent themselves and identify with a vast array of different consumer-led movements and groups. This dynamic consumer culture is reflected in the creation of popular buzzwords which capture the characteristics and quirks of different niche consumer groups. So if you are seeking to understand Chinese consumers, these buzzwords are a great place to start!