Chinese herbal bread combines traditional Chinese medicinal ingredients with Western breadmaking techniques. While its appearance is similar to regular bread, its recipe draws from familiar traditional Chinese medicine ingredients known to young people in China. Coupled with carefully crafted marketing messages, many young individuals feel that consuming this bread can alleviate "health anxiety."

Just as foreign brands often overlook brand protection in China, BYD has done it in the West. Yet in China, the channels to product brand IP have never been better

Eileen Gu ticks so many boxes - both obvious and not so obvious - which enable her to resonate with Chinese consumers

Despite the rise of Chinese brands, well-marketed foreign brands remained dominant over Singles' Day 2021 on Alibaba and JD

Localizing, creating social buzz and targeting Generation Z. Here is a look at what it takes to launch a successful brand partnership on the China market.

The start of the year has been accompanied by the usual slew of big China numbers and never-ending growth stories in China. Yet while 'China' and 'growth' have been synonymous with much of the last four decades, one rather large category just clocked its second year of contracting sales dragging down China's overall growth story - the good old-fashioned automobile.

As protests in Hong Kong enter their 10th week, the violence continues to intensify, leading to Monday’s closure and yesterday’s mass cancellations at the eighth busiest airport in the world. Many miles away, some of the world’s most aspirational brands are having their own set of issues recognising the Special Administrative Region.

Foreign brands scanning the news over the past week may have been sent on an emotional roller coaster. Although China Bears have been doom-talking about the economy for years, the World Bank's latest update points to China's GDP continuing to grow at a healthy 6.9% last year and 6.8% in Q1 this year.

The strategies and recommendations that China Skinny developed five years ago were quite different than those we do today. When we cited the best examples of marketing in China, we would typically look to foreign brands. Back then, most domestic companies’ marketing plans were focused on price promotions and discounts.

Food and Hotel China (FHC), is one of the biggest trade shows in China and China Skinny was on the floor to scope out the latest trends, newest product entrants and to hear from attendees on their China experience.

A little over five years ago a fledgling Shanghai-based marketing agency was unable to find relevant and reliable marketing information about China. Hopeful of filling that gap, that agency started the Weekly Skinny. Our goal was to aid busy marketers with concise, transparent and timely insights to assist them in making decisions, as well as demonstrate China Skinny’s understanding and expertise in the China market.

“Fresh Food” has become the main theme on Chinese tables as consumers are increasingly attracted to a healthy lifestyle.

Gaining exposure in China can be challenging – not just for new brands, but also for brands who already have an established presence in the market. The most successful companies are those who are aware of the latest marketing channels and opportunities, and embrace them in a way that is relevant to their target markets.

"It’s not that I don’t love my country. I just don’t want my baby to get hurt," said a woman discovered by Chinese port authorities for smuggling Japanese diapers into China. Those words sum up the sentiment among many Chinese parents.

Many have pondered what would happen if everyone in China jumped at the same time. There's been talk of the earth being thrown from its axis, mass earthquakes, volcanic eruptions and other catastrophic events.

The more than 16 billion ecommerce purchases sent in China last year took an average of 2.6 days to be delivered. It was even faster for online shoppers living in densely populated areas, such as the 1.7 days in Shanghai. Almost nine out of ten times, consumers didn't pay a mao for the delivery.

Last week, Peking University released a report announcing that one-third of Communist China’s wealth is owned by the top 1% of households, while the poorest 25% account for just 1%. The study also found that China's income inequality is now among the worst in the world. China's inequality spans beyond consumers' incomes, to their health, environment and access to education, travel and culture.

As recently as 2012, most Chinese consumers considered international labels categorically better than local alternatives. KFC was a good example: although consumers knew deep-fried drumsticks weren't a super-food, they were from an American company so must be safer, and therefore healthier, than Chinese options that could be cooked in gutter oil, with additives like melamine. That perception helped fuel more than two new KFC restaurant openings a day in China that year.