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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Bandana head scarves have become the trendy outdoor accessory for Chinese young women
This spring and summer, wearing bandana head scarves for outdoor trips has become popular, making them a must-have fashion item for 'dopamine girls.'
Wacky 'pets' are captivating Chinese youth for emotional healing
Chinese youth have embraced Jellycats, stones, even mango seeds as another kind of ‘pets.‘ These alternatives provide emotional value without the time-consuming and attentive pet-caring routines.
Segments of Chinese romancers buck trends in China
Although wedding numbers in China are tanking, and singles are growing, segments of China’s romantic youth are spending large to find love
Museum visits become trendy and brands are tapping into it
Today, Chinese youth are enthusiastically exploring local museums. Brands are tapping into this trend by launching museum IP collabs. Check out the interesting McDonald’s case...
The wonderful, whacky world of Dingdong Maicai: the ‘flora and fauna shop’
Chinese fresh food O2O platform Dingdong Maicai has become a cyber ‘flower, bird and fish market’ in addition to offering regular fresh food to expand business scope and attract young customers. You can find many ‘whacky‘ things there…
Chinese youth embrace pun culture in the workplace
Chinese youth are embracing pun culture in the workplace. From growing 'bananas green' to cheery tomatoes, they enjoy these humorously punned fruit and vegetables for better mental health.
The Nokia 3210 is back! Mini phone targets millennials
25 years after its original release, Nokia’s 3210 is again making waves with trendy youth in China
Why specialized peer tour groups are taking off with China’s youth
Once the realm of elderly and middle aged, group tours are making a comeback with China's youth, and with good reason
May Day Holiday: Three ways Chinese youth are travelling now
Young Chinese tourists are developing distinct travelling traits as the post-Covid rush ends and they find their travel groove
Sleeping is the new rock music for China’s youth
The way many young Chinese view a park has changed this year, and parks and corporations like Hilton are tapping into the trend
Shanghai's new social scene: home bars provide a relaxed after-work hangout option for youth
A popular new option for Shanghai revellers looking for a relaxed place to drink after work are home bars, although the scene is slowly starting to evolve
China’s young professionals opting for children’s meals
Children’s meals are becoming increasing popular with China’s young adults, and it’s not just because of the lower prices
Brands have tapped into a pastime trend of visiting local wet markets to connect with Chinese youth
Brands taking over wet markets has connected with Chinese youth online as they place higher value on community, neighbourhood connections and every day cultural activities
Trending in China: Young people are going to coffee shops to scratch lottery tickets
Brands are hawking a similar marketing theme to sell their coffee and lottery tickets: “good luck” and “fortune”
Four self-care trending lifestyles in China
Pet chickens are just one example of lifestyle decisions that youth are making as they become more aware of their mental states
Trending in China: one-day store manager
One-Day Managers are trending on social media as young seek an interesting experience and brands get some strong brand advocates in the process
Trending in China: 3 lifestyle choices showing how youth are embracing sustainability
#SustainableLife has amassed 120 million views on China’s RED with 600,000 posts - here are 3 trends driving it