If the mooncakes and candle-lit lanterns weren't enough of a giveaway, Mid-Autumn Festival is upon us tomorrow. The 3,500-year-old festival paying tribute to the moon and harvest season also marks the start of a popular vacation period for Chinese. The festival can fall within a week of the October Golden Week, which together have become one of the busiest times for international travel out of China.

With an estimated 500 new products launching every day in a market that is already fiercely competitive, brands vying for earshot can easily go unnoticed in China.

Online-to-Offline (O2O) is one of the most used buzzwords in China today, and with good reason. In most Western markets, O2O refers to 'click-and-collect' items - goods bought online and picked up at a brick & mortar store. Whilst retailers such as Ikea and Walmart are dabbling with it in China, cheap delivery and low car ownership means that click-and-collect hasn't taken off here like other countries. Nevertheless, China is leading the world in O2O adoption.

"It’s not that I don’t love my country. I just don’t want my baby to get hurt," said a woman discovered by Chinese port authorities for smuggling Japanese diapers into China. Those words sum up the sentiment among many Chinese parents.

Every day this year, an average of more than 120,000 new Chinese consumers signed up to the Internet. Most of them on their smartphones, and many of them using it to run a big part of their lives.

China will host and win a Football World Cup by 2050. That's if President Xi Jinping has his way. Although 80 countries currently rank higher than China, he's putting Beijing's almighty weight behind achieving this lofty goal. Driving the country's participation and success in ‘the beautiful game’ is a master plan to make all sport a more important part of China's lifestyles and economy.

We often talk about China's Millennials as the most important consumer group in the world, and the impetus behind China's consumption-driven growth. Yet, there is a subsection of those Millennials who drive more than half of sales, and an even greater share of foreign products and services: women.

If a Government or a company does something that China doesn't like, it can often have negative effects on trade.

An article in the Sydney Morning Herald last week highlighted some common misnomers about localisation and translation for China: After researching in China, an Australian vitamin brand found that their Mandarin-speaking Chief Science Officer would be most compelling speaking English in the brand's promotional videos for the Mainland market.

Many have pondered what would happen if everyone in China jumped at the same time. There's been talk of the earth being thrown from its axis, mass earthquakes, volcanic eruptions and other catastrophic events.

Even in China's wealthiest big cities like Beijing, Shanghai and Shenzhen, the average white collar worker earns less than $1,400 a month, or under $18,000 a year including a Chinese New Year bonus.

Last week, WeChat's owner Tencent agreed to pay $8.6 billion to gain control of Finnish mobile games maker Supercel. This was less than two weeks after the game-to-movie adaption Warcraft stormed the Chinese box office with a record-breaking $156 million in just five days - more than Star Wars: The Force Awakens total haul of $125.4 million in China.

Last week, we spoke about how Chinese consumers are unsophisticated in some ways, and the most advanced globally in others. We only need to take a look at smartphone habits to see one of the areas where they are advanced.

Just as we've heard of many successful Western brands in China, most of us are aware of the folklores of failures from those who entered ill-prepared, naive and even arrogant. From Home Depot burning through $160 million chasing a market not interested in DIY, to eBay blowing an 85% market share after hiring a local CEO and CTO who didn't understand China; there are plenty of examples we can learn from.

The services sector has become one of the most talked about growth opportunities in China; services contributed 51% of China's GDP last year, up from 44% in 2011. Whilst it is still short of the 80% in the US, the 16.8% growth in the foreign service trade in the first 4-months of 2016 illustrates that there are plenty of opportunities for service exports ahead. China already imports significantly more services than it exports, with a trade deficit of $159.9 billion in 2014, versus just $9.3 billion in 2005.

Education is a major concern for Chinese parents who are eager to see their child excel in multiple disciplines. From an early age on, kids in China are attending English classes, practice calligraphy and learn instruments in order to be able to compete with millions of others. It is a rigid system that focuses on theories and teacher-centred learning with the primary goal being the big exams for the next higher school level such as the university admission exam gaokao. The pressure on the 9 million attendees is enormous with schools installing anti-suicide barriers to prevent students from taking their lives ahead of the exam.

In a couple of weeks, Disney opens its first Mainland China theme park in Shanghai. It's expected that 50 million tourists a year will shell out as much as $75 a day to join the massive queues and eat overpriced steamed buns to get a taste of the Magic Kingdom. Based on all the indicators of China's fast-growing infatuation with travelling and experiences, it's likely to be a good bet.

The more than 16 billion ecommerce purchases sent in China last year took an average of 2.6 days to be delivered. It was even faster for online shoppers living in densely populated areas, such as the 1.7 days in Shanghai. Almost nine out of ten times, consumers didn't pay a mao for the delivery.