Foreign brands have a long journey to go through before reaching Chinese consumers, but proper planning and the right connections can pave the way.

For WeChat users hoping to separate close friends and family from the innumerable ‘business contacts’ in China, there have been some promising developments

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For many smaller foreign brands in China, it’s not been possible to exhibit at a trade show in China since early 2020. For bigger brands, exhibiting has largely been handled by China-based employees. But with trade shows being an important piece of the China puzzle for many brands selling in the market, it is worthwhile understanding how they are evolving in China in a post-Covid world.

China has removed its animal testing requirements on imported general cosmetics from 1 May 2021, if certain requirements are met.

Localisation is vital for any brand operating in China on scale, and fast-food chains have long lived by the mantra. Kerr (from China) and Andy (from America) share their views on some of the localisation.

Analysis and our verdict on the best Chinese New Year ads from foreign brands

All eyes are on China’s regulation of the big tech companies over recent weeks, but it’s not just Alibaba and Tencent that are being pulled in line with China’s laws.

Christmas is just around the corner and for many people in the west that means spending time with family, gaining a few extra kilos from festive feasting, and perhaps a visit to church to celebrate the religious significance of the holiday season.

China has the largest climate variance of any country in the world, which means that weather conditions are an important factor for brands to account for.

Both China's elderly and its millennials and gen-z consumer segments are among some of the most lucrative segments globally, this will help you understand them.

On November 21 2020, Mei Wang who manages talent training programs at MI Group, made a comment at an annual China Human Resource Management Annual Conference in Beijing, saying “MI Group thinks who wins Diao Si who wins the world.” In short, their most valuable customers are losers. She then noted that “when they grow out of their diaosi stage, the company will consider making expensive smartphones.”

On Tuesday, Facebook said it was launching a new global policy that bans ads that discourage people from getting vaccines, while it will still allow ads that advocate for or against legislation of government policies around vaccines, including the Covid-19 vaccine. Things in China look quite different.

SIAL China is Asia’s largest food exhibition, and something that China Skinny has been attending for many years, watching with interest as food and beverage vendors in China have evolved. This year was a milestone for the event, as the 20th anniversary. Yet in light of the global pandemic, and strict travel restrictions into China, it was always going to be a tough year, particularly as foreign brands have made up around half of the exhibitors at recent shows.

There is no doubt that foreign brands have been viewing China with apprehension for a while now as political tensions continue to escalate between western superpowers, namely the US and Australia. China has found itself in a seemingly never ending series of retaliations, most recently with Trump’s Tiktok ban and the last two Australian journalists being flown out back home.

On August 19, we were among more than 2,000 exhibitors and 80,000 professionals gathered in Shanghai for the 23rd Pet Fair Asia at Shanghai New International Expo Centre.

The Centre now has 17 halls (an increase from 14 halls in 2019) and 225,000 m² (up from 185,000 m² last year) of exhibition space, making this year’s exhibition the largest for pet supplies globally.

Search data from Trip.com (Ctrip) indicates how little Chinese travellers are paying attention to overseas destinations at present. While domestic tourist is close to where it was by traveller numbers in both hotels and on airplanes, it is likely to be some time before international tourism returns back to where it was pre-covid.