Xianyu's foray into physical retail illustrates five key lessons for retailers - both online and office - in how to differentiate and engage your target audience

Photos of supermarkets like Sam’s Club being squeezed with throngs of shoppers in the CNY period

A concise yet holistic summary of January 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

A Harper’s Bazaar campaign featuring hotpot CEOs is a testament to the power of blending fashion, culture, and business leadership. It not only redefines the role of CEOs in branding but also highlights broader trends in cultural revival, emotional connection, and experiential marketing.

Hyper-local regional specialities are becoming increasingly popular in China based on their grassroots authenticity and uniqueness, presenting valuable lessons for foreign brands

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

WeChat has further enhanced its status as the ‘everything-app’. What's the new gifts function all about and what does it mean for you?

China's coffee revolution is brewing. From Cotti Coffee's rapid rise to shifting cultural trends, discover why coffee could become China's next daily staple.

What are the top trade shows and expos to look out for in China in 2025 for foreign consumer brands? Our comprehensive guide will keep you well-prepared!

From adapting flavours to creating viral moments, Oreo has continually evolved to meet the changing tastes and lifestyles of Chinese consumers, transforming the foreign brand into a household favourite.

As the typically unexciting pharma industry proves, packaging innovation can breathe life into even the most mundane product categories.

Overview of the growing purchasing power and relaxed visa requirements for Chinese travellers, who are venturing beyond traditional hotspots to explore new destinations. What are the needs to appeal to Chinese consumers?

A concise summary of last month's key marketing developments in China, highlighting valuable insights and their implications for brands.

Chinese sanitary pad brands face backlash over misleading lengths and pH standards akin to tablecloths, sparking consumer boycotts and calls for reform. The willingness to talk about once-taboo products shows a new era of consumer pushback and could provide advantages for cross border products

MUJI is one of the world's most recognisable brands. Despite years of success in China, and expansion plans in the market, it has challenges with its pricing and positioning.

Blind boxes are trending in China. Supermarket blind boxes were one of the big sellers at this month's 11-11 shopping festival, with everything from beer to baby diapers mystery boxes popular. Here’s why it makes so much sense.

China’s most famous vlogger is back after 3 years! What does her popularity say about Chinese culture?

After spreading over social media, China’s youth have demonstrated their need for community and adventure en masse causing a stir on their 50km group ride