China Skinny walked through every hall of the exhibition and identified six big trends that are applicable to China’s dynamic food and beverage category

Introducing Shanghai's independent art scene, what's currently trendy in Shanghai and how that influences the art scene

Flea markets have become trendy hot spots in Shanghai, with some tapping into the rise of pre-loved goods. From tranquil forest-themed to hidden gems, here are some of our favourite flea markets in the city

Douyin is moving from an embedded mall to a standalone app as it aims to break through existing limitations of its ‘interest-based e-commerce’ model

A large number of foreigners have suddenly started flooding into the "听劝 (listen to advice)" section of lifestyle social media platform, RED

It's clear that this year has been marked by a strategic emphasis on affordability, value, and shopping experiences. Various platforms, including Alibaba Group, prioritised offering "low prices" and “high value”, setting a distinctive tone for the "Double 11" shopping festival.

Singles’ Day purchases highlighted provided some clear indications of shifts in consumer behaviour over the past 12-months

The steps for setting up a Douyin Mall account plus a short demo video of what the mall looks like

KOLs (Key Opinion Leaders) are big business in China and are commanding a larger share of marketing budgets every year. The infographic below provides some insights into the KOL ecosystem to help you better understand this fragmented, but interconnected channel.

China's elderly are its fastest growing demographic and are increasingly online, so it helps to understand their preferences and behaviour

Genki Forest's CEO Tang Binsen shares his views on business and life in a long, frank discussion

A video tour and explanation of some of the Christmas happenings in Shanghai in 2021

Tapping into China's huge healthy snacking trend needs to be localised for Chinese palates, and weaved into communications thoughtfully

Disney's smart launch of LinaBell in Shanghai provides valuable lessons for brands generating buzz through mascots

Foreign brands have a long journey to go through before reaching Chinese consumers, but proper planning and the right connections can pave the way.

For WeChat users hoping to separate close friends and family from the innumerable ‘business contacts’ in China, there have been some promising developments

Rolls-Royce's choice of brand endorser has cheapened the brand according to many owners

For many smaller foreign brands in China, it’s not been possible to exhibit at a trade show in China since early 2020. For bigger brands, exhibiting has largely been handled by China-based employees. But with trade shows being an important piece of the China puzzle for many brands selling in the market, it is worthwhile understanding how they are evolving in China in a post-Covid world.