Health has long been one of the most important trends in China. Horrific smog in 2013 drove China-based researchers to conclude that Beijing's pollution made the city almost "uninhabitable for human beings." The soupy air was an unmistakable reminder of the importance of staying healthy. This, coupled with numerous food scandals, more sedentary lifestyles and the lasting Chinese tradition of being proactive about health, brought health further to the fore. That year, health was the number one concern for wealthy Chinese, mirroring findings across many consumer groups in China.

Eileen Gu ticks so many boxes - both obvious and not so obvious - which enable her to resonate with Chinese consumers

By every measure, winter sports are booming in China leading into Beijing's Winter Games, presenting a multitude of opportunities for brands

Beijing's Common Prosperity is impacting the ways brands market in China

Singles' Day grew again this year against all odds, with some interesting data indicating why

Rising nationalism has been attributed to the rise in Chinese brands, but in many categories imported goods still hold an enviable reputation

Success in China needs localisation, but not a general China-wide strategy, rather a targeted multi-variable approach

Chinese sportswear brand ERKE was on the brink of collapse, but a well timed and executed CSR initiative has turned its fortunes around

Here's how and why bricks-and-mortar retail experiences can surpass the experience consumers get shopping on a smartphone

The 618 mid-year shopping festival is now in full swing and is breaking more records, which seems to happen with every subsequent online shopping festival these days in China. Yet one of the traditionally least-sexy components of ecommerce – delivery – has come to the fore this festival and captured our imagination.

2003 was the year that China surpassed the EU for greenhouse emissions. By 2019, emissions from China were more than four times that of the EU’s 27 member states combined, and over 30% more per capita. In 2019 China accounted for 27% of global emissions, exceeding the entire emissions from the Developed World for the first time.

Last time we looked, the end users in the bra category were almost always female. That’s why we were scratching our head, like many others, when we saw last week’s promotion from Chinese bra brand Ubras with the famous comedian Li Dan, a male.

Female consumers account for three out of four purchases in China, but in many categories they are underserved by brands and marketing

Happy Niu Year! For our readers who had a break, we hope it was great.Digital platforms have long been more advanced and deeply entrenched in Chinese lives than anywhere. Back in 2017, for every dollar that American consumers spent on mobile payments, Chinese consumers shelled out $250. China's ecommerce market is the largest and most dynamic in the world. 22% of consumers globally are likely to buy groceries online, whereas 59% of Chinese do. While livestreaming is barely visible in most markets, 388 million Chinese viewed it in December, with more than two-thirds making a purchase.

Despite increasing geopolitical tensions, rising nationalism and Covid fears, imports of consumer goods grew 8.2% in China last year. Sales of domestic goods contracted 3.9%. Chinese consumers' historic pursuit for beauty helped see imported cosmetics as one of the biggest drivers of this growth, with their value rising over 30% according to China's Ministry of Commerce (MOFCOM) figures published last week.The strong growth in cosmetics imports further reinforces the attractiveness of foreign skincare brands, and is well timed to coincide with the launch of the China Skinny Skincare Tracker.

Welcome back, we hope you had a great break if you’re based in China. As many of the 637 million trips were ending last week, so to was Jack Ma’s board position at Alibaba Group, as he took a further step back from the company he co-founded in 1999. Under Ma’s leadership, Alibaba became one of the world’s most dynamic companies and one of its most valuable – worth $826 billion as of yesterday, not to mention the $200 billion that Ant Group (of Alipay fame) could be worth after its imminent IPO.

China's bottle water giant Nongfu Spring provides some good lessons on how to succeed in China, even after its share of scandals

Chinese APP usage has skyrocketed since the pandemic, and we take a look at how that usage has changed.