Press-on nails are all the rage in China due to their distinct advantages over alternatives

Haidilao and Jiuyang are two hugely successful domestic brands in China’s competitive landscape, utilising mantras like “Go wherever people are going” and “Try whatever consumers are interested in.”

Changes in behaviour over the Chinese NY holiday show that foreign brands continue to hold a lot of appeal, even during the most traditional of holidays

China's shopping malls have evolved to be experience centres unlike anywhere else in the world. Here is some advice to ensure that marketing strategies factor in this uniqueness

In 2011, some of the most successful marketing campaigns in China promoted success in the workplace. 13 years and a pandemic later, things have changed…

Reaching consumers in unfamiliar markets is more straightforward through ecommerce than navigating complex and fragmented brick & mortar landscapes. This year over 120 billion parcels were delivered in China, versus less than 90 million in India

H&M has come back from being ‘cancelled’ in China, to investing in its China Design Hub to be closer to consumers. This is a wise move, not just to understand the local market, but also its competitors who are taking share globally

There is talk about most consumption growth in China coming from its smaller cities, but premium foreign brands shouldn't discount wealthier and more sophisticated cities like Shanghai, where 100-150 cups of coffee are consumed a year, versus 12 across China, for example

Livestreaming has been in the spotlight for this year’s Singles’ Day and continues to grow, but it is also evolving, with signs that further regulation could be on the cards

Current Chinese consumer behaviour currently varies by category, but the medium-term outlook is very positive for a number of reasons

There are 430 million automobiles in China, almost all belonging to affluent consumers that can be reached through smart marketing strategies

Pet strategies in China are now taking hold at a more grassroots level, and spanning categories from health to retail

Chinese travelling and studying overseas again, coupled with foreign brands’ decision makers returning to China is helping sentiment for foreign brands in China

Chinese consumers are showing a higher preference to foreign brands than last year according to a PWC global survey