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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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What many brands can learn from China’s milk tea industry
Pricing vs demand for milk tea in China mirrors many other categories, as do strategies to win customers
2024 is the year AI becomes mainstream in China marketing
Incorporating AI into marketing is now so accessible in China, with plenty of examples of brands using it to engage more with customers and ultimately increase sales - some of the most successful approaches are surprising
How politically correct should marketing be in China?
Richemont’s billionaire chairman recently noted that Chinese are “not obsessed with political correctness” - there are plenty examples of this, but how should foreign brands address it?