A softening ad spend market in China reveals some changes in priorities across online platforms and shifts in spending from major categories

China Skinny was at the 7th CIIE in Shanghai this week. Here are the highlights and featured exhibitors in the Consumer Goods sections.

MINISO has launched MINISO LAND, attracting massive crowds. Its first global “IP theme park-style” flagship blends globally- known IPs into an immersive shopping experience.

Social media feeds increasing filled with “rough life” posts, alongside the popularity of more authentic retail spaces are just two examples of how Chinese consumers are seeking more real, less polished marketing

China Skinny’s review of key marketing trends and lessons we observed over the month of October 2024.

Moncler invested $28 million in the one-day "The City of Genius" event in Shanghai, blending global vision with local creative culture. For foreign luxury brands, the Chinese market remains unparalleled, and Moncler’s showcase sets a powerful example of how to captivate and inspire younger Chinese consumers.

China is experiencing a shift—or even a dilemma—in its bricks-and-mortar retail landscape. While high-end malls are seeing declines, non-standard commercial spaces are on the rise. Among these, Beijing’s THE BOX Youth Energy Center is redefining the offline retail experience by tapping into the spending power of the younger generation.

Chinese youth embody a rich tapestry of lifestyles and values that defy easy categorization. In a social media world saturated with flashy façades and overly curated personas, many still celebrate authenticity and self-discovery. This creates opportunities for brands to craft fresh, compelling stories that resonate with their desire for genuine connection.

As Chinese consumers increasingly prioritize health and wellness, fresh milk and fruit tea brands are stepping up, with HEYTEA standing out prominently. This article explores HEYTEA's health-focused marketing strategies and provides insights for brands looking to cultivate health-oriented perceptions.

China's seniors are one of the most anticipated demographics, yet one of the least tapped by foreign brands. Preferences, behaviour and influences are all changing, helping to make them more accessible for foreign brands

Following the robotic dogs, CASIO's latest innovation, the AI pet Moflin, is broadening horizons of what these pets can be. Beyond AI pet healthcare and smart supplies, AI is spawning exciting product placement opportunities related to pets.

Although summer has come to an end in China, the enthusiasm for ice cups remains strong. Coffee ice cubes and fruit-flavoured ice ball cups have further encouraged people to explore DIY mixers and enhance their beverage experiences.

From in-house exhibitions to various brand collaborations, Shanghai Mental Health Center at 600 Wanping South Road is tapping into mental health concerns, helping to reduce stigma around mental health.

As new generations redefine what weddings look like, brands are seizing the moment to connect with young couples seeking authenticity and personalization.

Too many brands define their target audience using only traditional demographics, often overlooking their tribes - the community that influences their decisions. Brands supporting these communities can deliver much more sustainable and advocacy-based marketing outputs

China's consumer landscape is increasingly divergent. Lower-tier cities are rebounding faster and showing greater resilience than first- and second-tier cities. While large catering businesses struggle, smaller restaurants thrive. How can brands understand these diverging trends and their implications? Read on to find out more.

Scripture copying, once a niche activity, is now a rising wellness trend among young people. It is becoming part of the growing "temple economy," expanding from temples to teahouses and beyond.

Traditionally, yoghurt has been seen as a symbol of purity, health, and deliciousness. But what would happen if we blended it with the flavours of some famous regional Chinese cuisines?