U.S. studios' share of box office continues to shrink, which may contribute to nationalism in both China and the West

KFC's marketing success and then threatened boycotts provide valuable insights about marketing in China

Although geopolitical challenges and nationalism are on the rise, the traditionally-foreign holiday of Christmas is as large as ever in China

Don't underestimate the importance of bricks & mortar touch points in China, and ensure they are integrated and optimised for consumer needs

Beijing's Common Prosperity is impacting the ways brands market in China

Sustainability is becoming a key requirement of doing business in China - both due to consumer-pull and Beijing-push

Foreign and domestic brands in China are increasingly employing marketing initiatives beyond price promotions to ensure long term ROI

Rising nationalism has been attributed to the rise in Chinese brands, but in many categories imported goods still hold an enviable reputation

The best performing brands in China all have an uncompromising use of data to steer opportunity analysis, marketing and NPD decisions.

Success in China needs localisation, but not a general China-wide strategy, rather a targeted multi-variable approach

An omni-channel approach, adapting data-led insights and optimising sales structures are areas foreign brands are falling behind in China

China's tech giants have read the tea leaves from Beijing resulting in pledges of billions to charity, with PDD making the smartest donation

Magnum's brand has grown in China on the back of strong marketing campaigns every summer, yet "double standards" are likely to hit the brand this year

Chinese sportswear brand ERKE was on the brink of collapse, but a well timed and executed CSR initiative has turned its fortunes around

The drivers behind China's rising second-hand market provide some important trends which brands selling in China should take note of

Beijing-driven policy has seen Chinese consumer brands flush with capital, which is largely being allocated to marketing initiatives

Numbers and dates are regularly used in Chinese marketing because of their symbolism and sounds, but be careful

Earlier in May, after a month-long delay, China released much of the population statistics from its once-a-decade census. Whilst there were no real surprises, the data quantified many trends that can help shape China marketing strategies. At a personal level, tracking the changes from the 2010 and 2020 censuses gave us a reason to look back and trace the past 10+ years that China Skinny has been consulting in the market, and provided another reminder of the dynamism of China. Below are some of the snippets that we found interesting…