China’s consumer data points to some interesting developments that will impact tourism behaviour internationally

Everything aligned for plant-based protein just two years ago in China, but things haven’t panned out the way they were tracking. Plant-based dairy has fared better than meat, here’s why…

Excessive and unsustainable marketing strategies by cashed-up Chinese brands may be coming to an end

Young Chinese are leaving China’s megacities for smaller cities, and bringing their sophisticated habits with them. Yet beyond the hype, how is this playing out for business opportunities?

To help China’s mental health transition from the taboo-to-talked about, Chinese found cute toons as an effective way to communicate their feelings, and they are now taking off as marketing tools

The Australian wine industry is an exemplar of how to build awareness and preference for your products in China, becoming the top-selling wine by volume and highest average price by 2019. But the game has changed since the tariffs were introduced

Marketing to Chinese communities or neighbourhoods is the next level of localised marketing, improving cut-through and often going viral well beyond communities

Pricing vs demand for milk tea in China mirrors many other categories, as do strategies to win customers

Easy access to data and ecommerce is seeing products and promotions become more homogenous in China, but brands that stand out and command the highest margins are those who connect emotionally with their target audience

Incorporating AI into marketing is now so accessible in China, with plenty of examples of brands using it to engage more with customers and ultimately increase sales - some of the most successful approaches are surprising

Shanghai’s retail market is unrivalled in China for both size and dynamism, supported by China’s most sophisticated consumers meaning that the city is at the forefront of consumer trends

China's anti-aging category is worth over $15 billion, spans numerous categories, and provides interesting insights into the purchase behaviour of some demographics

China’s Year of the Dragon is its most auspicious and 2024’s zodiac brings many new trends and opportunities for brands

KFC and McDonalds have successfully navigated China’s competitive market for decades, but McDonald’s most successful and low cost campaigns may be happening now

China's shopping malls have evolved to be experience centres unlike anywhere else in the world. Here is some advice to ensure that marketing strategies factor in this uniqueness

In 2011, some of the most successful marketing campaigns in China promoted success in the workplace. 13 years and a pandemic later, things have changed…

Plan ahead for 2024 by picking the top China trade shows including date, attendees, exhibitors, location and more.

Reaching consumers in unfamiliar markets is more straightforward through ecommerce than navigating complex and fragmented brick & mortar landscapes. This year over 120 billion parcels were delivered in China, versus less than 90 million in India