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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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From Classroom to Crossroads: A Cycling Sensation Takes Kaifeng by Storm
After spreading over social media, China’s youth have demonstrated their need for community and adventure en masse causing a stir on their 50km group ride
KFC is Showing Businesses How to do it in China - a Different Way This Time
35 years ago when China began its economic reforms, it was a big deal to own a wrist watch and a single speed bicycle. Today, the allure of the $4.4 trillion that will be spent by urban Chinese by 2022 has created the fiercest consumer market on the planet.
China's Confidence in Local Food & Beverage
The past week has seen a flurry of statistics circulated about food safety in China, which has a silver lining for anyone exporting food and beverage to China. The most eye-opening statistic is that 61% of Chinese consumers are less confident about local food and beverage than they were last year (more below).