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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.

Mark Tanner 11/12/2024 Mark Tanner 11/12/2024

Which is best: Selling commodities, parts or brands in China?

We’ve seen a number of companies in China back away from selling branded products to focus on selling commodities, parts or white labels. Based on the nature of the Chinese market, what is the best approach?

Mark Tanner 15/04/2020 Mark Tanner 15/04/2020

Pet Marketing, Pet Products & Pet Collaborations a Big COVID-19 Trend in China

Last week was a big week for dogs in China: China’s agriculture ministry released a draft classifying them as pets not livestock. The announcement follows February’s nationwide ban on the trade and consumption of wildlife in China following widespread suspicions that that the COVID-19 outbreak stemmed from the virus being transmitted from wild animals to humans.

Mark Tanner 03/05/2017 Mark Tanner 03/05/2017

WeChat B2B Marketing Genius

Any classic “Business in China 101” course will be quick to mention the traditional two-handed business card delivery. Yet like much else in modern China, these lessons are quickly losing relevancy.