China’s technological acceleration has come as a shock to many, particularly DeepSeek, however the country’s centrally planned economy, long-term planning and wealth of resources means it is increasingly well-positioned to make breakthroughs. All the more so when cornered by economic pressure such as semiconductor restrictions which contributed to the rise of DeepSeek.

Jack Ma launched New Retail with a roar in 2016 starting a scramble for the New Retail crown on both sides of the Pacific. The buzzword has since fizzled out and Alibaba has divested in much of its bricks & mortar retail properties, but the need to rethink retail is more important than ever. Here's why...

Why DeepSeek’s new app may alter the path of geopolitics and economies globally, and play a big part in marketing in China

A concise yet holistic summary of January 2025’s key marketing developments in China, highlighting valuable insights and their implications for brands.

AI has become an integrated tool for marketing in China 2025, making marketing easier at a surface level, but harder than it has ever been before. How do brands utilise AI to stand out?

Following the robotic dogs, CASIO's latest innovation, the AI pet Moflin, is broadening horizons of what these pets can be. Beyond AI pet healthcare and smart supplies, AI is spawning exciting product placement opportunities related to pets.

With the advancement of AI, many industries have successfully reduced costs and increased efficiency, and the food & beverage sector has seen the emergence of many innovative and data-driven products. However, are AI-developed foods really as good as we imagine yet?

A simple, but fun and wacky AI-photo filter has taken off in China, illustrating the opportunities of AI-generated content for marketers

A myriad of resurrection services are coming online in China, ranging from tens of yuan to thousands

Incorporating AI into marketing is now so accessible in China, with plenty of examples of brands using it to engage more with customers and ultimately increase sales - some of the most successful approaches are surprising

AI influencers are shifting hefty sales volumes n Douyin, but on close inspection there are some tell-tale signs that they are not real people

Kraft Heinz’s flagship sauce in China, Master Weijixian, is celebrating its 40th anniversary with a campaign which ticks a lot of boxes in capturing current trends in China