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Below is a collection of every blog post, infographic, Weekly Skinny, and case study. This collective work just scratches the surface of what we have seen in China and can serve as your guide to this unique consumer market. For even more works on China, you can access our Weekly News here.
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Stretching and remoulding the traditional 4-Ps of marketing in China
Too many Chinese marketing strategies revolve around expensive KOLs and livestreamers, but brands are increasingly getting lower-cost cut through with clever and creative initiatives